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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Ekonomi Manajemen Sistem Informasi Jurnal STEI Ekonomi Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN East Asian Journal of Multidisciplinary Research (EAJMR) JURNAL ECONOMINA Jurnal Bisnis dan Ekonomi Jurnal Sains Ekonomi dan Edukasi Indonesian Journal of Economics and Strategic Management
Woestho, Choiroel
Fakultas Ekonomi Dan Bisnis; Universitas Bhayangkara Jakarta Raya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ekonomi Manajemen Sistem Informasi

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Pemanfaatan Big Data dalam Peningkatan Efektivitas Strategi Komunikasi Marketing Terpadu pada Perusahaan E-Commerce Syahdina Damayari Syira; Achmad Fauzi; Choiroel Woestho; Laurencia Vilani; Prado Dian Firmansyah; Demas Rizky Pratama; Atun Dwi Apriliana; Naufal Shafly Abdul Ghaffar; Dhea Amelia Putri
Jurnal Ekonomi Manajemen Sistem Informasi Vol 4 No 5 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i5.1511

Abstract

This study aims to review the role of Big Data in marketing communication strategies in E-Commerce companies and what strategies companies use in developing their business by relying on Big Data. The method used in this research is qualitative, the material collected is in the form of words, and pictures, not numbers, meaning that the research results are made as is or by the actual situation. The results of this study indicate that the existence of Big Data in developing marketing communication strategies has a positive impact on both consumers and companies.
Co-Authors Adhitya Indra Utama Amalia Permata Nur Ari Sulistyowati Atun Dwi Apriliana Bonartdo Samuel Gultom Bukhari, Eri Demas Rizky Pratama Devita Lestari Dewa Tegar Pramudita Dhea Amelia Putri Dimas Ryan Triwahono Djuni Thamrin Dody Kurniawan Elsa Pebiyanti Erik Saut H Hutahaean, Erik Saut H Fatimahtu Zahra Fauzi Achmad Fauzi Fikri , Adi Wibowo Noor Gilang Pungkasan Handayani, Milda Hutahaean, Erik Saut H. Kristin Agustia Yuniar Laurencia Vilani Martanti Cahya Ningsih Milda Handayani Milda Handayani Milda Handayani Muhammad Asif Khan Muhammad Richo Rianto Rianto Muhammad Yossi Alviansyach Naufal Shafly Abdul Ghaffar Nico Felix Gunawan Pitoyo, Bayu Seno Prado Dian Firmansyah Prasojo Prasojo Prasojo, Prasojo Regita Visca Asmaradinanda S Rianto, Muhammad Richo Richo Rianto Rycha Kuwara Sari Syahdina Damayari Syira Tanti Novianti Tati Saromah Wirawan Widjanarko Wirawan Widjanarko Rianto Zahra Alfira Nurjanah